Gaye Advert (born Gaye Balsden, 29 August 1956, in Bideford, Devon, England) is an English punk rock musician, who played bass guitar in the band, The Adverts, in the late 1970s.

Advert, as well as being the talented bassist for The Adverts, one of the more intelligent punk bands, was one of the first female rock stars of the punk rock movement. She became popular in the music press on account of her strikingly gorgeous face and panda eyes; she had great makeup, too, and an enigmatically static onstage presence.

She was a big fan of Iggy Pop, and it is reported that she slept with a picture of him under her pillow. Advert was well known to be around many of the players in the early punk scene in England. She has been pictured with the likes of Paul Cook, Joey Ramone and Captain Sensible.

After the demise of The Adverts in 1980, Advert stopped playing the bass guitar and disappeared from the British punk scene. Today, Advert lives with the former singer of The Adverts, T. V. Smith, in Paddington in the Westminster district of London; T.V. Smith and Gaye Advert grew up in Bideford, Devon. She is an activist for animal rights, and has been known to show up at some of T.V. Smith's gigs, as he is now performing as a solo artist.

Reference

• The Adverts fansite